📣 Digital Marketing, SEO & Analytics Fundamentals

A free, practical course covering the full digital marketing stack — the marketing funnel and strategy, SEO and keyword research, content, search and social advertising, email automation, and measurement with GA4. You will learn the core KPIs (CTR, CPC, CPA, ROAS, CVR, LTV), conversion-rate optimization, attribution, privacy in the cookieless era, and how AI is reshaping the field. The course closes with a 45-question final exam (80% to earn your certificate). The course is organized into 22 modules, ending with a final exam (pass mark 80%). It is free awareness-level training designed for anyone who needs a practical, working understanding of the topic.

What you'll learn

• Module 1 — What Digital Marketing Is & the Funnel
• Module 2 — Strategy, Positioning & Buyer Personas
• Module 3 — The Digital Channel Mix
• Module 4 — Website & Landing-Page Fundamentals
• Module 5 — SEO Basics & How Search Works
• Module 6 — Keyword Research & Search Intent
• Module 7 — On-Page SEO & Content Optimization
• Module 8 — Technical SEO: Crawling, Indexing & Core Web Vitals
• Module 9 — Off-Page SEO & Link Building
• Module 10 — Content Marketing & the Content Funnel
• Module 11 — SEM, Google Ads & PPC Auctions
• Module 12 — Organic Social Media Marketing
• Module 13 — Paid Social Advertising
• Module 14 — Email Marketing & Automation
• Module 15 — Web & Marketing Analytics with GA4
• Module 16 — Core KPIs: CTR, CPC, CPA, ROAS, CVR, LTV
• Module 17 — Conversion Rate Optimization & A/B Testing
• Module 18 — Attribution & the Customer Journey
• Module 19 — Mobile, Video & Emerging Channels
• Module 20 — Privacy, Consent, GDPR & the Cookieless Shift
• Module 21 — AI & Generative Tools in Marketing
• Module 22 — Building a Marketing Plan & Career Paths

Learning objectives

• Map the digital marketing funnel — Awareness, Consideration, Conversion and Loyalty — and align tactics to each stage
• Build a marketing strategy with clear positioning, value proposition and buyer personas
• Choose the right channel mix across owned, earned and paid media
• Apply SEO fundamentals: how search engines crawl, index and rank, plus keyword research and search intent
• Optimize on-page content and master technical SEO — sitemaps, indexing and Core Web Vitals
• Run search and paid social campaigns and understand the PPC ad auction
• Plan email marketing and marketing automation with consent-based lists
• Measure performance in GA4 and interpret KPIs — CTR, CPC, CPA, ROAS, CVR and LTV
• Improve results with conversion-rate optimization, A/B testing and a privacy-first, cookieless approach
• Pass a 45-question exam (80% to earn your certificate)