Enterprise quality strategy for senior leaders
A course for senior leaders who set quality strategy beyond the certified management system: how ISO 9004 treats the quality of the organisation and sustained success, how the EFQM Model asks why the organisation exists, how it delivers and what results it achieves, how the cost of quality (prevention, appraisal, and internal and external failure) gives the board an economic language, and how the seven quality management principles shape an enterprise strategy. Five modules, each with a worked example, and a 10-question final quiz. Based on cited public pages from ISO, EFQM and ASQ. Not an accredited qualification or a certified-assessor course.
What you will learn
- Explain and apply: Distinguish the quality of the organisation, as ISO 9004 frames it, from a certified quality management system alone.
- Explain and apply: Use the EFQM Model’s three questions — why the organisation exists, how it delivers, and what results it achieves — in a quality-strategy discussion.
- Explain and apply: Classify quality-related spending into prevention, appraisal, internal failure and external failure, and distinguish cost of quality from cost of poor quality.
- Explain and apply: Build a quality strategy on the seven quality management principles rather than on the certificate text alone.
- Explain and apply: Present quality results to the board as stakeholder outcomes and as an economic story, not only as audit findings.
modules
- Quality of the organisation, not only of the certificate
- Direction, execution and results
- The economics of quality
- Principles as a strategy spine
- Results the board can use
Practical education only. It is not an accredited qualification, not an EFQM assessor qualification, and not legal, audit or financial advice. ISO 9004 is guidance, not a set of certification requirements. Figures and names in worked examples are illustrative.